Our mission

Karma means action


The origins of KARMA

The word karma is derived from the sanskrit karman, which means action. So the concept of karma is about cause and effect. As a search engine, we’re not reinventing the wheel, we’re reimagining what it can do.
By using KARMA to search the web, you are actively creating a movement. With every search, money from sponsored links is put towards a biodiverse and sustainable future.

We partner with organizations that protect and preserve living organisms and ecosystems. So your searches contribute to systemic change every day. And by connecting you to real actions you can take to get involved and make a difference. KARMA strives to be part of a new kind of world ecology, a community of conscious individuals who are ready to find inclusive ethical solutions to every problem.

KARMA is committed to not using profits for the enrichment of individuals or shareholders. All revenue therefore goes towards improving our service to you and contributing to biodiversity preservation and animal welfare.

1 Million animal and plant species are threatened with extinction within decades

Loss of biodiversity is accelerating and reaching unprecedented rates: 100 to 1000 times faster than normal! This is not just about pandas, polar bears or other emblematic species. All kinds of living beings are threatened: insects, birds, plants, coral reefs... As many as 30 to 50% of all species could become extinct by 2050.

Source: Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services

30 to 50% of all species

Biodiversity impacts are already very real



of all terrestrial wildlife went extinct in the last 50 years



of big ocean fishes disappeared in the last century


> 1/3

of total bird populations went extinct in the last 30 years in Europe



of plants have disappeared due to human activity

Only 3% of the ocean surface is still considered wilderness.
Only 2.9% of land on Earth is still untouched, while 75% has been
severely altered.



of meat comes from industrial farming.
99% in the United States.


of global greenhousegas emissions arecaused by livestockfactory farming

Animal suffering is at an all time high

Billions of animals are treated like commodities and endure horrific living conditions on factory farms – 70% of meat comes from industrial farming, up to 99% in the US!

And yet, scientists have demonstrated that animals can experience pain, anxiety and suffering the same way humans do. Beyond cruelty, treating animals as resources has disastrous consequences for the environment.

Livestock factory farming alone contributes to almost 15% of global greenhouse gas emissions. It causes all kinds of degradation, such as deforestation and pollution of water and soil, destroying the natural habitat of millions of animals. It also threatens our health by increasing the likeliness of new zoonotic diseases like Covid-19, SARS, Ebola and avian influenza.

Biodiversity is the living fabric of the world

Biodiversity loss is not just an ethical problem: our wellness and our wealth rely on healthy ecosystems. Natural resources can only remain resources if they are preserved and replenished. Biodiversity also provides countless benefits for humans:


They are our pantry

More than 75% of crops depend on animal pollination


They are a key source of medicine

Significant medical and pharmacological discoveries are made through greater understanding of the earth's biodiversity


Micro-organisms are essential to all life

The 100,000 billion bacteria in our gut (10 times more than human cells!) are key to the functioning of our body

Polar Bear

They are our best ally against climate change

Oceans and plankton absorb one third of our CO2 emissions

We share the same planet

Of all the mammals on Earth, the biomass of the human population has grown to represent 36%
while livestock bred for consumption has risen to 60%.
Wild animals now only account for 4%


Major threats to biodiversity are all driven by human activities:


Natural habitat destruction


Overexploitation of nature

Climate change

Climate change



Invasive species

Invasive species

Unlike the dinosaurs, we can still turn things around!

Nature is very resilient: conservation experiments have shown that, as long as a species is not extinct, it can usually recover if we stop harming its ecosystem. By transforming our farming practices and protecting the environment, it’s not too late to change course.

Start changing the world one search at a time

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